Athleisure E-commerce App
Athleisure E-commerce App
Avora is a project created as a UI design practice exercise for a fictional mobile e-commerce app specializing in activewear, footwear, and sports accessories for young women. The brand targets fitness enthusiasts who want functional sportswear without compromising on a modern, fashion-forward style.
The goal of this project was to explore a modern and visually engaging shopping experience, focusing on visual hierarchy and product presentation across three mobile app screens.
As part of the creative process, the brand and all the images used throughout the interface were generated using artificial intelligence, including both the product photography and the model images. This approach made it possible to create a cohesive and entirely original visual identity tailored to the aesthetic of the fictional brand.
