The goal of this project was to design the information architecture of the CCCB’s mobile app, creating a seamless and engaging experience that allows users to:

• Discover everything about TecnosferaNOW — what it is, its program, and what to expect.

• Easily buy tickets and reserve spots for limited-capacity events such as exhibitions, talks, courses, and workshops.

• Encourage active participation in the new experiences offered by TecnosferaNOW.

• Foster interaction between participants, turning spectators into a connected community.

• Provide easy access to knowledge and content related to the activities and events of TecnosferaNOW.

To develop this project, different scenarios were created that represented real-life situations of using the app, taking into account users’ goals, needs, frustrations, motivations, and their familiarity with technology.

These scenarios included both positive and negative experiences to anticipate how users might react and what obstacles they could face while using the platform. Additionally, external factors beyond the app itself were considered to better understand users’ emotions and behaviors during their experience.

Based on these scenarios, User Journeys were developed to identify pain points and uncover opportunities for improvement.

With the scenarios and user journeys completed, an analysis was conducted to define the key design requirements that would ensure a usable application aligned with users’ needs and expectations.

These requirements included both functional and non-functional aspects such as emotional, operational, security, informational, and environmental factors.

The inventory process consisted of carefully cataloging all the information the app would include, organizing it into clear categories based on content type. For instance, all data related to user registration was grouped together, as well as information about TecnosferaNow, details for virtual reality exhibitions, and other relevant sections.

This structured approach helped ensure that every piece of content was thoughtfully placed to create a seamless and intuitive user experience.

The goal of the card sorting exercise was to uncover whether the proposed information structure of TecnosferaNOW truly resonated with how users think.

By using a hybrid card sorting method, I could observe if the predefined categories were clear and intuitive — or if users chose to create their own groupings or rename categories with terms that felt more natural to them. This process helped shape a structure that’s better aligned with users’ mental models, improving both navigation and clarity.

After analyzing the card sorting results—including the dendrogram and similarity matrix—an initial content tree was created.

This structure was then iterated through tree testing, allowing refinements in both hierarchy and labeling to better align with the mental models of real users, ensuring a content organization that feels natural and easy to navigate.

Flowcharts provided a clear, visual overview of the steps users needed to follow to achieve their goals within the app.

This technique made it possible to identify opportunities to improve navigation, by analyzing the number of steps involved and detecting where alternative paths could be offered to make the experience more efficient and intuitive.

A dedicated flowchart was created for each scenario, based on user actions and aligned with the content structure previously defined.

This project reinforced that crafting an effective information architecture goes far beyond simply organizing content — it requires a deep understanding of the users’ mental models.

Techniques like card sorting revealed how people naturally group and interpret information, while tree testing helped validate and refine the proposed structure. Listening, testing, and iterating were key to shaping an intuitive, accessible experience aligned with the real needs of CCCB’s audience.